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Gulf Air, Travelport extend partnership to rich content retailing-

November 10, 2020

Travelport, a leading travel commerce platform, today announced an expansion of its partnership with Gulf Air, the national carrier of Bahrain. As part of the existing multi-year agreement, Gulf Air will now deploy Travelport Rich Content and Branding.

The expanded partnership with Travelport is a new move in Gulf Air’s rebranding journey. By adopting Travelport Rich Content and Branding, the carrier will now be able to deliver its compelling brand proposition, which was refreshed in 2018, directly to travel agencies by providing them with a graphically rich experience when searching for and booking its branded fares, said a statement.

The solution will also give travel agents greater access to Gulf Air’s ancillary offers, such as extra legroom, baggage and more.

Christopher Binnion, Senior Manager, Revenue Management at Gulf Air, commented: “We are pleased to expand our long-standing partnership with Travelport to the field of rich content retailing. We are proud of our brand and look forward to reaping the benefits of extending its presence directly to travel agents across the world, while improving access to our enticing ancillary offers.”

David Gomes, Head of Regional Air Partners, Europe, Middle East and Africa at Travelport, commented: “We’re delighted that Gulf Air is now one of over 275 airlines around the world that use Travelport Rich Content and Branding to deliver a differentiated and compelling brand experience to travel agents. This technology supports retail, marketing and sales capabilities across 68,000 points of sale in 180 countries, which demonstrates its vast appeal and ability to grow revenue.”