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BAB launches Fraud Prevention Awareness Campaign

April 27, 2021

The Bahrain Association of Banks (BAB) launched a national fraud prevention awareness campaign to promote the awareness of several electronic fraud operations targeting bank customers.

The campaign will depend mainly on broadcasting awareness messages through various channels directed to all segments and ages of users of banking services in the Kingdom of Bahrain.

This campaign was launched under the hashtag (#be_careful), including awareness messages through videos and photos that are mainly published on the association’s Instagram, in addition to television and radio messages in different languages, including Arabic, English, and Urdu. Moreover, the campaign offered prices to encourage people to interact positively with the campaign.

The campaign includes holding many remote seminars with partners and specialists to find out the latest data on issues of financial fraud and piracy, and how to prevent them. And because fraudsters always resort to developing their methods of hacking into the accounts of their victims this requires the awareness process to be permanently updated.

The campaign is launched in partnership with the Central Bank of Bahrain, General Directorate of Anti-corruption and Economic and Electronic Security at the Ministry of Interior, the Telecommunications Regulatory Authority, and members of the Association from financial and banking institutions. This campaign also received golden sponsorship from Standard Chartered Bank, and silver sponsorship from Arab Bank, SICO Bank, Khaleeji Commercial Bank, NBB, BBK, NBK, and KFH. The campaign received bronze sponsorship from American Express, Benefit Company, Bank ABC, Ithmaar Bank, Habib Bank, CrediMax, HSBC, Meem Digital Banking, and Al Baraka Islamic Bank.

Mr. Adnan Ahmed Yousif Chairman of the Board of Directors of Bahrain Association of Banks (BAB) stated that this campaign comes in line with the esteemed government’s efforts in promoting the digital transformation in Bahrain and adhering to the highest levels of security, privacy, and reliability. “This campaign is launched following Bahrain Vision 2030 in a way that enhances the prominent role that the financial sector plays in leading this transformation and supporting the national economy,” Mr. Yousif said.

Dr. Waheed Al Qassim, CEO of the Bahrain Association of Banks, affirmed that the association launched this campaign after unifying the efforts of financial and banking institutions in Bahrain to achieve the maximum possible effect. He extended his thanks and appreciation to all the sponsors, the media, Bahrain Radio, and Bahrain International TV for their great cooperation in implementing this awareness campaign and protecting citizens and residents from fraud crimes.

“The recent directives of the Central Bank of Bahrain urged banks to prepare awareness programs for their clients to warn them of the risks related to electronic fraud operations and the need to preserve their data and not to share it with anyone.” Dr. Al Qassim added.

For his part, Mr. Abdulla Bukhowa, CEO of Standard Chartered Bank, stated that the bank’s support for this campaign comes within the framework of its keenness to boost the great efforts of the concerned authorities to maintain the Kingdom of Bahrain position in the ranks of advanced countries in the field of electronic security, and to promote efforts aimed at developing digital banking services.