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CHARLES & KEITH turns twenty-five, celebrates its journey through time with a limited-edition anniversary series

October 7, 2021
fashion

For twenty-five years, CHARLES & KEITH has created footwear, bags and other accessories for fashion-savvy women. It challenges fashion boundaries yet remains closely tied to the zeitgeist. This year, to commemorate its silver jubilee, the brand has created a limited-edition capsule collection — the Anniversary Series — that pays homage to its past, while reflecting its present and offering a glimpse into its future.

On this momentous occasion, CHARLES & KEITH’s Executive Director Emmanuelle Mace-Driskill took the opportunity to reflect on the brand’s journey through the last quarter-century.

“There are moments in life to celebrate, and this is a special one — CHARLES & KEITH turns twenty-five years old. Over the last two decades, we’re proud to have grown into a brand that empowers women to experience the world of fashion, bringing them joy with collections that reflect innovation and retrospection. At CHARLES & KEITH, we are committed to offering the latest and best in fashion, where trends for shoes and accessories are continually being reinvented.”

“To celebrate this milestone, we have curated a collection of shoes and bags featuring some of our most iconic styles, using recycled materials that are suited for everyday wear. We are grateful for the support and love CHARLES & KEITH has received all these years, and we cannot wait to see what the next twenty-five years will bring,” she said.

From minimalist flat sandals and feminine heels to classic chunky boots, the limited-edition Anniversary Series features modern and versatile shoe styles that can be integrated seamlessly into any woman’s wardrobe. 90s-inspired footwear elements, such as square toes, chunky soles and strappy uppers, are incorporated in refreshing ways as an ode to the decade in which the brand was born. Another highlight of the collection is the Sonia line, which consists of a padded bag, a boxy bag and a padded wallet. The collection’s colour palette is anchored by timeless black and brightened by candy pink.

More than just a homage to CHARLES & KEITH’s journey through time, the Anniversary Series also demonstrates the brand’s commitment to step into a better future — this exceptional collection is made entirely of eco-friendly recycled materials. As seen on the modern and minimalist Arabella Recycled Nylon Slingback Sandals and Slide Sandals, used rubber has been upcycled into stylish, translucent soles that sport a speckled confetti design to accentuate the celebratory theme. Polished and elegant, the Sepphe Recycled Nylon Grommet Slingback Pumps and Mules turn heads with recycled plastic heels that feature a hypnotic marbled pattern, which makes each pair unique.

The collection campaign stars English model Lily McMenamy. The talented multi-hyphenate was heavily involved in the art direction and styling of the campaign photoshoot, and contributed significantly to the creative process. Drawing inspiration from the 90s and reinterpreting its fashion trends to create the looks she wore in this campaign, she gives us a peek into her life and reveals the environmentally conscious choices she makes on a typical day.

To celebrate CHARLES & KEITH’s special milestone, Lily recalled her favourite birthday memory.

“My best birthday was definitely the most recent one. I missed my friends so much during the pandemic and it was great to see them all in one crazy picnic! My best friend Alexandra and I also took a flight to Venice, and then a train to Naples between fashion weeks. It was so special. We saw incredible art shows, drank bellinis, went jogging under the Ponte Vechio and danced all night!”

The CHARLES & KEITH Anniversary Series will be available online and in stores from 21 September 2021.

Fashion entrepreneurs Charles Wong and Keith Wong founded CHARLES & KEITH in 1996 upon identifying the potential of footwear designs that cater to modern women.
CHARLES & KEITH is the go-to fashion destination for stylish urbanites, recognised for its desirable fashion and curated collections of relevant designs. With women as the central focus, the brand has developed a full-fledged line of footwear, bags, eyewear, accessories and costume jewellery. Guided by four brand values – Experimental, Desirable, Curated and Modern – the brand aims to celebrate and inspire women every day. Since 2004, CHARLES & KEITH has extended its retail presence beyond its brick-and-mortar stores with CHARLESKEITH.COM. The brand is now available throughout the United States of America, Asia Pacific, the United Kingdom and Europe.

CHARLES & KEITH TIMELINE

1996 – Founded by Charles Wong and Keith Wong

1998 – First International Venture in Indonesia

2002 – Expansion to the Philippines

2004 – Launch of E-commerce website shipping to over 70 destinations, First step into the GCC Market

2005 – Introduction of Bags, Branching out to India and Saudi Arabia

2006 – Official Debut in Thailand

2007 – Creation of the CHARLES & KEITH COLLECTION line

2008 – Entering into the Vietnamese market

2009 – Opening of first store in Malaysia

2011 – L Capital (currently known as L Catterton) invested in CHARLES & KEITH, Launch of Regional Headquarters in Shanghai, China

2013 – Expansion to Macau market, Opening of our new flagship at Ngee Ann City, Singapore with guest appearances by – Daniel Henney, Girl’s Generation, Liu Wen, BryanBoy, Zoe Tay, Fann Wong.

2015 – Addition of Costume Jewellery Line

2016 – CHARLES & KEITH’s Prism Bag as seen on Maisie Williams at the 2016 Emmys

2017 – Launch of LITTLE CHARLES & KEITH, SS17 Campaign shot by Glen Luchford, Entered the Taiwan market

2018 – Expansion to new markets – United Kingdom, Hong Kong, Japan and South Korea, SS18 Campaign shot by Yelena Yemchuk, CHARLES & KEITH debut at London Fashion Week – Molly Goddard Fashion Show SS19

2019 – SS19 Campaign shot by Tyrone Lebon, FW19 Campaign featuring Hailey Bieber & Xiao Wen Ju, Creation of Sustainable Capsules, CHARLES & KEITH products as seen on celebrities such as Gigi Hadid, Priyanka Chopra, Naomi Scott, Sofia Richie, Kerry Washington

2020 – Cecilie Bahnsen Collaboration Summer 2020, CHARLES & KEITH’s products as seen on celebrities such as Charli XCX and Jessica Alba.

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