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Breitling opens new boutique retail concept in Bahrain

February 28, 2022

Swiss luxury watchmaker Breitling has announced the opening of its new industrial-chic boutique retail concept at City Centre Bahrain.

Located on the first floor of the mall, the new boutique is Breitling’s latest retail space to feature the brand’s unique design concept – a contemporary urban interpretation of an industrial loft.

Breitling’s new 65 sq m boutique is a contemporary urban interpretation of an industrial loft in a dynamic city.

It design is inspired by a mid-twentieth-century industrial building as a nod to a time when the brand’s timepieces and intelligent measuring tools earned Breitling a formidable reputation. Unique artefacts such as aircraft propellers and bespoke furniture vividly bring to life the brand worlds of ‘land, sea and air’.

The official opening and ribbon cutting was presided over by Aed Adwan, Managing Director Breitling Middle East and representatives from Breitling’s local retail partner, Yaquby Distribution.

Commenting on the launch, Adwan said it is the first of many to be opened in the region this year, indicating the importance of the Middle East market to Breitling.

'We are confident our customers will enjoy being welcomed into the uniquely-designed environment which allows them to explore the brand’s heritage and discover our new watch collections in a sophisticated but relaxed setting,' he noted.

The new boutique is home to the entire Breitling collection, including the brand-new Super Avi collection.

Launched in November 2021, the Super AVI is a celebration of aviation history with designs inspired by the original 1953 “Co-Pilot” Ref. 765 AVI aviator’s watch and four legendary planes: the North American Aviation P-51 Mustang, the Vought F4U Corsair, the Curtiss P-40 Warhawk, and the de Havilland Mosquito.

Asif Jiffry, the General Manager of Yaquby Distribution, said: 'Yaquby and Breitling have been successful partners for over 30 years, the new Boutique marks a milestone for our relationship.'

'We are thrilled to be a part of the exciting launch of the brand’s new Boutique concept, the first new concept Boutique within Bahrain, he added.