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Siroya Partners with ALTR Created Diamonds to launch new Evermore collection to add sparkle to Diamond market

March 24, 2022

Siroya, the well-known regional jewelry brand announces an exclusive partnership with ALTR Created Diamonds, the world’s leading lab-grown diamond company for the launch of an exclusive new jewelry collection called Evermore.

The Evermore collection is now available across Bahrain at some of the leading jewellery retailers in the country including Jumbo Gold, Bab al Bahrain and Arihant Jewellery, Gold City Mall and Jewelorium boutique in The Avenues Mall.

According to Rohan Siroya, CEO of Evermore, these partners were strategically chosen because the fundamental principles, hunger and vision aligned with those of Evermore.

“Each of these retailers has its own core audience setting the benchmark in their specific area of Bahrain. Their strong network coupled with a sound understanding of the needs and wants of customers is certain to stand us in good stead as we look to penetrate the market and create product offerings unique to each,” he said.

The Evermore collection will dramatically change the way people perceive diamonds in Bahrain. These top-quality type 2a diamonds from ALTR are manufactured with cutting edge technology to the most demanding standards with each precious bespoke diamond ensuring the same qualities as traditionally mined diamonds. Made to order, these labs grown stones have a pristine purity about them while having a very low carbon footprint ensuring they neither harm the eco-system, or cause exploitation of human labor.

The announcement is well timed as a recent Allied Market report highlighted that the total market size for lab grown diamonds is slated to grow from $19.3 billion in 2019 to $49.9 billion by 2030.

“The expansion of lab grown diamond accessibility is focused on further democratising the diamond conversation. Consumers can now experience graded high-quality diamonds with larger carats at a better value,” said Amish Shah, President of ALTR Created Diamonds. “Our partnership with Siroya is extremely timely and certain to make a tangible impact in the exciting Gulf and Middle East markets.”

The lab grown diamonds and fine jewellery featured in the Evermore Collection are essentially designed on demand thereby providing a uniqueness in each purchase for the most discerning private buyer and satisfying their desire in owning their own diamond masterpiece with its provenance and a paper trail that gives it true authenticity.

“Every carat of our stones helps foster a better world as they have a very low carbon footprint, they are created just for you and the planet,” added Rohan Siroya.“In today’s world this is a very important factor because ‘caring’ is the operative word. For our planet and for ourselves, if we can enjoy that ‘good feeling’ while sharing a sense of responsibility, it makes complete sense to us.”

“We’ve built the Siroya brand by taking risks, embracing change, setting trends, and creating superior customer experiences. Our loyal customers keep coming back for more. And with the launch of Evermore this is exactly what we’re promising – more choice, more value, and more diamond. Siroya’s brand heritage coupled with ALTR’s experience makes our entry into the lab grown diamond space an exciting moment in our evolution and for the industry as a whole,” said Chandu Siroya, founder of Siroya.