Global technology company Zoho Corp has launched Zoho Marketing Plus, a new unified software that combines a mix of marketing capabilities to provide stakeholders across the entire marketing organisation with a single, shared view of critical information for improved collaboration and results.

The new software will help marketing professionals better understand customers, make more informed decisions, and ultimately drive better results, growth, and revenue.

“The complexity of data and personalisation at-scale only raises pressure on marketers and CMOs to deliver effective campaigns and revenue. By eliminating redundancies and confusion arising from multiple siloed solutions, Zoho Marketing Plus maximises productivity and teamwork, allowing marketers to stay nimble and collaborative amid evolving customer needs,” said Hyther Nizam, President, Middle East and Africa at Zoho.

Zoho Marketing Plus’ features include a centralised workplace, known as Brand Studio, AI-powered data analysis, integration with third-party solutions, a unified digital brand asset creation and repository, improved collaboration across campaigns as well as an accurate and real-time measurement for improved business intelligence and customer impact.

To boost overall visibility, the new platform combines the capabilities of multiple Zoho applications including Campaigns, Social, Webinar, Analytics, Marketing Automation, Workdrive, PageSense, Survey, and Backstage.

This newest iteration of Marketing Plus will continue to evolve through tighter integrations with existing Zoho tools such as Cliq, as well as new apps including LandingPage, a no-code page builder that enables marketers to create high-converting website landing pages in minutes without needing a developer-level skillset.

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