KUWAIT: Zain, the leading digital service provider in Kuwait, announced its main sponsorship of Eco Business Conference, during which the all-new ECO sustainability business incubator was launched. The event came under the patronage and attendance of Chairman and Director of the Environment Public Authority Sheikh Abdullah Ahmad Al-Humoud Al-Sabah.

The conference was attended by Zain Kuwait CEO Eaman Al-Roudhan, Secretary-General of the General Secretariat of the Supreme Council for Planning and Development Dr Khalid Mahdi, General Manager of the Public Authority for Industry Abdulkarim Taqi, General Manager of the Youth Public Authority Dr Meshal Al-Rubaiya, General Manager of the National Fund for Small and Medium Enterprises Development Adel Al-Hasawi, Eco Sustainability Incubator Chairman Jasem Al-Abou, as well as many executives and officials from both the private and public sectors.

ECO is the first sustainability business incubator and accelerator in Kuwait that offers early-stage startups and entities with the support, expertise, and networks to launch resilient businesses. ECO also offers green working spaces, recycling programs, renewable energy and consultancy services, and more.

Khashti explained that Zain continues to address its strategic approach to addressing climate change under its 2020-2025 sustainability strategy. Climate change is a pillar on which the organization has set three focus areas where Zain can address its negative impacts on the environment and create positive ones: Network and Energy Consumption, Strategy and Communication, and Waste Management and the Circular Economy.

Zain is keen on supporting any efforts that serve sustainability and environmental goals, as it believes this is a crucial topic that affects everyone. The company’s social message seeks to tackle the most important issues and reinforce the role of individual efforts like preserving natural resources, decreasing consumption, recycling, and other concepts that will contribute to reducing the impacts of climate change.

Zain’s part does not stop at raising awareness and supporting environmental programs, but also extends to reducing its own footprint. The company continues to exert more efforts into reducing the environmental footprint of its operations, including preserving natural resources, reducing energy consumption, recycling waste, implementing green solutions for water and electricity management, monitoring the company’s overall effects on climate change, and more.

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