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New McLaren Bahrain showroom launches with a spectacular showcase of three hybrid supercars from McLaren Automotive

September 23, 2022

McLaren Automotive, the British creator of luxury, high-performance supercars and McLaren Bahrain, its dedicated Retail Partner operated by Kanoo Motors announce the opening of an enhanced sales and service facility based in the Kingdom of Bahrain.

The official opening ceremony named “Rediscover McLaren Experience” was held in the evening of September 21 and saw a spectacular showcase of current and past hybrid supercars from McLaren Automotive, including the all-new McLaren Artura, the McLaren P1™ and McLaren Speedtail. The exclusive event was held under the patronage of the British Ambassador to Bahrain, Roddy Drummond and attended by McLaren Automotive’s leadership team including George Biggs (Commercial Executive Director), Brett Soso (Managing Director – EMEA) and Mohamed Fawzi (Market Director – MEA). The attending dignitaries, customers and members of the press had further opportunity to admire the iconic M14D-01 Formula One car, driven by Denny Hulme during the 1970 Formula One season, which complemented the breath-taking display.

The newly refurbished facility focuses on improved customer experience and will be the brand’s first showroom in the Middle East & Africa to feature a small coffee bar and the “Woking Window”, which gives the impression of a direct view into the McLaren Production Centre where McLaren supercars are meticulously hand-assembled. A range of branded merchandise and accessories will also be available for purchase for fans and customers alike. The showroom is complemented by an adjacent aftersales facility which offers local owners unparalleled technical expertise and assistance throughout all stages of their ownership.

This significant investment is a real testament to the confidence in the future of McLaren Automotive in the Middle East region and arrives in advance of the first deliveries of the all-new McLaren Artura, which marks a new era for the brand and the wider supercar segment.

“I am delighted to officially inaugurate this impressive facility, which solidifies our already strong presence in the Kingdom of Bahrain. I would like to thank and congratulate Kanoo Motors for their continued support and I am confident that together we will continue delivering professional and engaging customer experience that is representative of the McLaren brand.”

George Biggs, Commercial Executive Director, McLaren Automotive

“We are honoured to officially open the newly refurbished showroom of McLaren Bahrain. This important milestone coincides with more than five years of our partnership with McLaren Automotive and we are excited about our shared future with the arrival of the all-new McLaren Artura. We look forward to welcoming back our discerning customers, who will now be able to enjoy an enhanced level of automotive retail experience combined with impeccable customer service that Kanoo Motors have long been known for.”