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IMTA opens new 3S Mazda facility in Arad

November 28, 2022

International Motor Trading Agency (IMTA), the authorized distributor for Mazda passenger vehicles in the Kingdom of Bahrain, has opened a brand-new 3S-sales, service and spares facility in Arad.

Built at a substantial investment, the new three-in-one facility is spread over 2,500 square metres and includes a new state-of-the-art showroom, a dedicated sales service centre and a spare parts hub.

The easy-access showroom offers a range of world-class facilities and accommodates a wide range of Mazda cars on display offering new and existing customers the opportunity to experience the famous Japanese brand first-hand in a refreshing new setting.

Commenting on the new showroom, International Motor Trading Agency President Suzan Salman Kanoo said, “We are pleased to announce the new facility which is a celebration of our long-lasting, 55-year partnership with Mazda and we are proud to work in cohesion to further expand our operations. It is also a reflection of our unwavering commitment to excellence and customer satisfaction. We owe our success to our valued customers and our focus on maintaining excellent after-sales relationships with them.”

Adding to the President’s comments, International Motor Trading Agency Vice President K N Singh said, “We did extensive research that showed us our customers in the Muharraq region wanted the reassurance of top-quality care for their car with the added convenience of being close to them. This facility will address all their needs providing a seamless experience where they can check-out the new models available, while their car is getting serviced or buy spare-parts and accessories from the hub.”

The new facility also has an office area on the mezzanine floor and an additional display area on the 1st floor. The service facility of 2,017sqm has 5 working bays.

Trained technicians are on-hand to resolve all types of customer queries and there’s also a dedicated spare-parts counter available for Muharraq customers who can purchase or place the parts orders from there.

The aim is to maximise customer satisfaction by delivering the best service in minimal waiting time.

IMTA expects the new service facility to also reduce the workload of the other 2 facilities in Sitra and Tubli, leading to an increase in efficiency in the future.

All technicians are qualified and certified professionals approved by Mazda.

The Mazda brand has been experiencing positive growth in the GCC and views Bahrain as a very important market in the region. The brand’s USP is offering insightful solution not only to the modern family’s complex needs but also to driving enthusiasts.

As a first step IMTA started Mazda sales operations in Arad in August 2022, service and spare parts are expected to open operations very soon.

The new facility is located in Building 25, off Road 40 at Block 240 in Arad.

IMTA also operates a massive car service centre in Tubli spread over 16,000 square metres.