At the 32nd edition of IBTM World in Spain, Bahrain has pitched for its totally new Exhibition World Bahrain at Sakhir, which is expected to catapult the kingdom as a regional pioneer in the MICE industry.

'IBTM World this year coincided with the grand opening of the, which will strengthen Bahrain's position in the MICE industry,' said Bahrain Tourism and Exhibitions Authority (BTEA) CEO, Dr Nasser Qaedi, a Bahrain News Agency report said.

The CEO said that Bahrain’s participation is in line with the BTEA’s approach to boost growth in the tourism and Meetings, Incentives, Conventions, and Exhibitions (MICE) sectors in the kingdom, which serves as one of the core pillars of the 2022–2026 Tourism Strategy.

Seven major companies

Dr Qaedi said that seven major hospitality and tourism companies from Bahrain joined the BTEA in its Bahrain Pavilion - Exhibition World Bahrain, the Four Seasons Hotel Bahrain Bay, the Ritz-Carlton Bahrain, Al Areen Palace & Spa by Accor, Sofitel Bahrain Zallaq Thalassa Sea & Spa, Best of Bahrain, and Visit Bahrain.

IBTM World has provided access to over 15,000 professionals in the industry, from over 100 countries across the world, he added.

'We are delighted to take part once again in this global event that enabled us to engage in peer-to-peer knowledge sharing and networking with dozens of MICE experts around the globe,' Dr Qaedi added.

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